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In 2004, FLY created the first online label personalization program. In just two short years, consumers ordered over a million labels of 

the most popular brands in the world.

FLY re-developed the Giftlabel site for a new generation of consumers–those who

favor a higher engagement with their favorite brands. The site has been completed

and is undergoing extensive testing.


The program re-launch is designed to include a broader portfolio

of brands both big and small. Giftlabel is an opportunity for smaller craft brands to compete on a level playing field with the larger ones. 

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