In 2004, FLY created the first online label personalization program. In just two short years, consumers ordered over a million labels of
the most popular brands in the world.
FLY re-developed the Giftlabel site for a new generation of consumers–those who
favor a higher engagement with their favorite brands. The site has been completed
and is undergoing extensive testing.
LAUNCH: OCTOBER, 2019
The program re-launch is designed to include a broader portfolio
of brands both big and small. Giftlabel is an opportunity for smaller craft brands to compete on a level playing field with the larger ones.